Top 6 businesses that emerged stronger after a crisis

PPaul September 17, 2023 1:46 PM

Every business experiences ups and downs. But there are some that not only weather the storm of a crisis but emerge stronger. These businesses provide inspiration and hope to all entrepreneurs facing tough times. In this article, we'll explore the top 6 businesses that survived a crisis and came out stronger on the other side.

1. IBM

In the early 1990s, IBM was on the brink of bankruptcy. With a shift in strategic focus and a dramatic restructuring, IBM was able to overcome the crisis and emerge stronger. They switched from hardware-centric to a more service-based business model, proving that sometimes a reinvention is necessary for survival.

2. Apple

Apple's journey is another inspiring story of resilience. The company was near bankruptcy in 1997 when Steve Jobs returned as CEO. Under his leadership, Apple introduced innovative products like the iMac, iPod, iPhone, and iPad, revolutionizing the tech industry and making Apple one of the most valuable companies in the world.

3. General Motors

General Motors (GM) faced a massive crisis during the 2008 financial collapse. The auto giant was forced into bankruptcy and required a government bailout to survive. Despite this, GM managed to recover, repay its loans ahead of schedule, and return to profitability.

4. Marvel Entertainment

Marvel was facing bankruptcy in the late 1990s. However, with a new strategy focused on licensing its characters for movies, the company managed to turn things around. It was later bought by Disney for $4 billion, showing how a company can go from near-collapse to extraordinary success.

5. Starbucks

In 2007-2008, Starbucks was experiencing a significant downturn due to overexpansion and the economic recession. Howard Schultz returned as CEO and implemented a series of changes, including closing underperforming stores and improving the customer experience. These actions helped Starbucks recover and continue its global expansion.


LEGO was on the verge of bankruptcy in the early 2000s due to competition from video games and movies. However, the company refocused on its core product, the LEGO brick, and launched successful collaborations with franchises like Star Wars and Harry Potter. As a result, LEGO transformed its crisis into an opportunity for growth.

These stories of resilience and strategic thinking show that with the right mindset and approach, businesses can not only survive but thrive after a crisis. It's a testament to the power of entrepreneurial resilience and the ability of businesses to adapt, innovate, and overcome challenges.

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