Top 5 startups capitalizing on augmented reality

PPaul January 8, 2024 7:01 AM

Augmented reality (AR) is no longer the stuff of sci-fi movies. With the rapid technological advancements, it has become a game-changer for startups across the globe. Let's take a closer look at the top five startups that are capitalizing on AR to revolutionize various industries.

1. Magic Leap

Magic Leap is one of the most famous startups in the AR industry. They've managed to raise a whopping $2.6 billion in funding and have developed the Magic Leap 1, a wearable AR device that superimposes 3D computer-generated imagery over real-world objects.

2. Blippar

Blippar is another prominent player in the AR world. They specialize in creating interactive AR experiences for brands to engage customers. It's been used by brands like PepsiCo, Porsche, and Nestle.

3. Niantic

Niantic, the company behind the incredibly successful 'Pokémon Go,' uses AR to create immersive gaming experiences. They've shown how AR can be used to create engaging and interactive games that can be played in the real world.

4. Daqri

Daqri is an AR company that focuses on creating AR solutions for the industrial sector. Their product, the Daqri smart helmet, is used by workers in fields like construction, manufacturing, and logistics.

5. Meta

Last but certainly not least, Meta creates AR glasses that are designed for productivity. They allow users to place virtual screens, browsers, and documents in their field of view.

Here's a brief overview of these top AR startups:

Startup Focus Area Notable Product
Magic Leap General AR Magic Leap 1
Blippar Brand engagement Blippar app
Niantic Gaming Pokémon Go
Daqri Industrial AR Daqri smart helmet
Meta Productivity Meta AR glasses

Each of these startups is leveraging the power of AR in unique ways, pushing the boundaries of what is possible with this technology. From gaming to industrial applications, they are pioneering the use of AR and setting the standard for future startups in this field.

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